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Keynote Address
Beyond the Balance Sheet
Why financial fixes fail without consumer-centric alignment, and how to build a marketing and sales strategy rooted in authentic brand value.
Business Owners · PE Leadership · Executive Summits
The Philosophy
As founder of Fangled Group, CEO of ShopSmith USA, and a former CEO of an Inc. 5000 ranked company, I've done business in more than 125 countries. A real turnaround is never just the P&L and balance sheet — it's a positive culture and a brand's real value to the customer, built first. With a background spanning Psychology and Global Trade, I pair human behavior insight with hard commerce, and treat every touchpoint as a chance to turn someone into a voracious advocate.
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Consumer-Centric Brand Value First
Step into the buyer's shoes to uncover what truly matters to them, then engineer the core marketing strategy around that real value.
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Market-Fitted Sales Execution
Build custom sales journeys and digital intake experiences that directly mirror market demand and consumer expectations.
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Turning Every Touch into Voracious Advocates
Transform every interaction — from initial awareness to long-term support — into an opportunity that converts passive buyers into passionate brand evangelists.
